Online marketing is simply marketing online. It can be done for businesses, individuals, brands, celebrities, sports teams, and anyone who exist and want to be promoted to the world.
Because of the Internet we’ve gained access millions of people to share products, services, and information with. Therefore many people and businesses find this to be a gigantic opportunity for exposure to the global population not just local.
Different Marketing Methods
SEO stands for “search engine optimization.” This is a marketing strategy that allows an individual or business to place themselves in front of their targeted customers via using search engines like Google, Yahoo and Bing. By getting your website placed on the 1st page of Google for a keyword or keyword phrases, you can draw traffic to your website and make more sales, subscribers, readers and more. It’s a good form of marketing to use if you don’t know how to get web design clients
PPC (Pay-Per-Click) Advertising
Pay-Per-Click is a form of advertising popularized by Google that allows a person who wants to promote their business via the web to advertise in order to do so. It’s a faster way to draw targeted customers to your business.
So all-in-all, marketing is just promotion and a lot of it is moving online away from traditional offline methods.